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Here's the truth: Most people are doing AI wrong. They're obsessed with "prompt engineering" — tweaking words, adding "please" and "thank you," hoping for magic. That's like trying to win Formula 1 by adjusting your steering wheel while ignoring the engine.
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Context engineering is the engine.
The difference between a "cheap demo" and a production-grade AI system? Context. Not prompts. Context.
Think about it: A brilliant employee with zero context about your business produces garbage. Give that same person your playbooks, customer data, competitive intel, and clear success metrics — they become unstoppable.
Same with AI.
Prompt engineering: "Write me a LinkedIn post about SaaS growth"
Context engineering: "You're a B2B CMO at a Series A SaaS. Our ICP is product managers at 500-person companies. We just hit $2M ARR. Our differentiation is speed. Write a LinkedIn post that subtly positions us against Competitor X's recent downtime."
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See the difference? One hopes for luck. The other engineers success. That's why I built these 50 templates using the CRAFT Framework - a systematic approach to context engineering that turns ChatGPT or Claude from a shiny new toy into a weapon.
— Shashwat Ghosh, Cofounder and Fractional CMO
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Every one of our 50 templates follows this battle-tested structure:
Define who the AI is emulating (senior CMO, founder, GTM strategist)
State the desired outcome (30-day calendar, competitive analysis, ICP definition)
Specify exact output format (bullet list, table, JSON, numbered slides)
Provide context: audience, tone, length, data inputs, constraints, examples
Outline iterative steps: gap check → propose → draft → feedback → revise
Why CRAFT works: It gives AI the complete operating system — not just a command. Every template addresses role, objective, output, context, and process. No guesswork. No luck. Just consistent, professional outputs.
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ThoughtLeadershipBlog GPT
Blog outlines, content calendars, and long-form content that actually converts.
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LinkedIn Post Creator GPT
High-engagement posts, carousels, and viral hooks for B2B audiences.
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GTM Alpha Advisor GPT
Strategic ICP definitions, positioning frameworks, demand gen plans, and competitive analysis for B2B growth.
Example Output:
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How to use: Each template below follows the CRAFT framework. Browse the databases below, copy the prompt, replace {variables}, and paste into the relevant GPT.
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