Transforming Go-to-Market Strategy with Shashwat Ghosh's Proven EPIC Framework
GTM Alpha represents the optimal state of go-to-market execution where your sales, product, marketing, and community efforts align into one powerful growth engine generating alpha returns for the growth of the company. This methodology is backed by 24+ years of experience, 8+ years of senior fractional marketing & DemandGen experience and quantified results across 54+ companies.
"Ask any startup founder if you have a go-to-market (GTM) problem. It's entirely possible that the answer would be no because startup founders and CXOs think that GTM is a top-of-the-funnel (TOFU) problem, marketing problem, product use case problem, or sales team problem. And that's the problem."
- Shashwat Ghosh, Ex Fractional CMO FieldAssist, G2 Learn Hub